Influence, New and Expanded: The Psychology of Persuasion

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Influence, New and Expanded: The Psychology of Persuasion by Robert B. Cialdini is a masterful exploration of the science behind why people say “yes.” In this updated edition, Cialdini expands on his original principles of persuasion—Reciprocity, Commitment, Social Proof, Authority, Liking, and Scarcity—by adding a seventh principle, Unity. Through research-backed insights and real-world examples, the book demonstrates how these principles can be used ethically to influence others’ decisions and actions. Ideal for marketers, leaders, and anyone interested in behavioral psychology, this book provides powerful tools to improve communication, negotiation, and persuasion in both personal and professional settings.

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