Description
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The E-Myth Revisited by Michael E. Gerber is a practical guide that debunks the myths surrounding entrepreneurship and offers actionable advice for building a successful business. Gerber explains that many small businesses fail because their owners focus too much on technical work rather than strategic planning and management. He introduces the concept of working *on* your business, not just *in* it, and emphasizes the importance of creating systems and processes to ensure sustainable growth. Through real-world examples and insightful lessons, *The E-Myth Revisited* provides entrepreneurs with the tools to avoid common pitfalls and build scalable, efficient businesses that thrive.
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