Description
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“The Lean Startup by Eric Ries” is a groundbreaking book that introduces a new approach to building successful startups in a fast-paced, uncertain market. It emphasizes the importance of continuous innovation, rapid experimentation, and validated learning, rather than relying on traditional business plans. Using principles like “Build-Measure-Learn” and the Minimum Viable Product (MVP), Ries shows entrepreneurs how to test their ideas quickly, gather customer feedback, and pivot or persevere based on real data. This method helps reduce risk, save resources, and increase the chances of creating a sustainable, innovative company in today’s dynamic business environment.
Include: E-BOOK
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