Description
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The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg explores the science behind habits and how they shape our lives, both personally and professionally. Drawing on research in psychology and neuroscience, Duhigg reveals how habits are formed, how they can be changed, and how they influence success. The book introduces the “habit loop”—cue, routine, and reward—and explains how understanding this process can help individuals and businesses transform behavior. With real-life examples from companies like Starbucks and athletes, *The Power of Habit* offers practical strategies for breaking bad habits and cultivating positive ones for lasting success.
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